The aim of the Digital Storytelling Lab is to support participants in developing innovative, forward-thinking media offerings arranged to cover multiple platforms. The focus is on projects that can hold their own on the market, or have the potential to do so, due to their special link between creative content, digital technology, and commercial perspectives.

The Lab pursues a platform-independent, user-related approach, and projects generally involve storytelling. Projects developed at the Lab are coordinated to the actual media use of the respective target groups. The Lab consists of two segments with German-speaking experts and with an international mentor in a final Masterclass, which opens up opportunities beyond the German market to the participants.

Alongside programme development, the Lab’s objective is to convey knowledge and promote interdisciplinary exchange, as well as networking in German-speaking regions.


Who Can Apply

Applications are welcome from writers, film and television producers, directors, format developers, editors, journalists, game designers, musicians, artists, designers, programmers, IT specialists, community managers, and e-commerce representatives. New, young talent is specifically invited to participate.


Volume und Deadline

Past Labs have accepted a maximum of six to nine projects. Only one participant was permitted per project. Six to nine other interested persons without a project were able to participate in the Lab, alongside two to four students.

A Story:First Digital Storytelling Lab is also planned for 2017. The application period begins in the 4th quarter of 2016. The exact date will be posted when it has been determined.

It has been led by Astrid Kahmke (First Movie Programme), Prof. Egbert van Wyngaarden (Transmedia Bayern e.V.), and Robin Greene (2015) or Matthias Leitner (Bavarian Broadcasting Service).