Munich, 5 | 27–31 | 2019

Europe’s exclusive development lab for Spatial and Sensorial Narratives for Virtual Reality, Augmented Reality and 360° Film!

Immersive technologies are still evolving and changing in a breath-taking tempo, but the real challenge for creators is to understand the new grammar of spatial and sensorial narratives.

Still at the stadium of research and discovery international artists are already providing exciting and sparkling experiences, VR installations, VR and AR artwork, enchanting cinematicVR films and are pushing the boundaries of interactive and non-linear storytelling.

After the great successes in 2017 and 2018, we are now opening the application for the third edition: the European Creators’ Lab.

The European Creators' Lab is tailored for writers, directors, VR/AR developers, game designers, programmers, 360° filmmakers, techies, creative producers, journalists, media enthusiasts, artists and everyone with a solid professional background and a large portion of curiosity and open-mindedness.

What do we do?

The lab hosted 50 participants, partners and mentors from 23 nations each year and quickly evolved into a vibrant networking space. Here, creatives exchange their knowledge and develop ideas up to the first prototype together in teams, mentored by international experts. We focus on storytelling, content development and the creative challenges of immersive worlds.

The 5-day training is packed with intensive expert sessions, keynotes and hands-on workshops. It is a safe space to learn, explore, experiment and collaborate – in a totally competitive-free, multidisciplinary, creative, bubbling environment.

We are proud to welcome some of the best creators and experts as mentors: Lena Fischer, Hsin-Chien Huang, Tupac Martir, Elisabeth Mayer, Fabrizio Palmas, Michel Reilhac, Sara Lisa Vogl, Benjamin de Wit, Liz Rosenthal. More to come.

Head of the European Creators’ Lab is Astrid Kahmke, Bavarian Film Center.

Here are more impressions about participants and mentors from the previous years: xR Creators LAB 2018 and VR Creators LAB 2017

For whom

The European Creators' Lab is aimed at authors, directors, VR/AR developers, game designers, programmers, 360° filmmakers, technicians, creative producers, journalists, media enthusiasts, artists and everyone with a solid professional background and a large portion of curiosity and openness.


Applications closed: March 17th, 2019
Jury decision: April 5th, 2019
Lab: May 27th–31st, 2019

Place of event

Bavarian Film Center 
Bavariafilmplatz 7
82031 Gruenwald


We offer a small number of scholarships – following the rules of Creative Europe Media – for citizens with the nationality of: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Georgia, Hungary, Iceland, Latvia, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Montenegro, Norway, Portugal, Romania, Slovakia, Slovenia, Serbia, Tunisia, Ukraine.

Participation in scholarships is exempt from cost sharing, but participants must cover their travel expenses. The scholarships will be selected by the jury. There is no legal claim for a scholarship.


Contribution Fee 1.785 € (incl. VAT)
includes participation in the lab and six nights in a hotel in Munich

Application Form
Terms of condition
Contact by e-mail


Hsin-Chien Huang

New Media creator Hsin-Chien Huang has a background in art, design, engineering and digital entertainment. His projects often involve large-scale interaction, performing, mechanical apparatus, algorithmic computations and video installations. For ”Chalkroom", which he realized together with Laurie Anderson, he has been awarded the Grand Prize Best VR Experience at the 74th Venice Film Festival in 2017 and received numerous other international prizes for his work.

Tupac Martir

Tupac Martir, founder and creative director of Satore Studio and Satore Tech, a globally recognized multidisciplinary art and creative studio. He leads a team of tech, development design, art and sensory talent that creates compelling and immersive experiences from concept to delivery. Tupac obtained his BFA from Creighton University and during his career he has evolved as multimedia artist providing production design, visuals and lighting direction in performance, fashion, music and art.

Lena Fischer

Lena Fischer is a media scientist and has discovered her passion for games and computer science at the University of Bayreuth. She studied games at the Technical University of Munich, where she successfully initiated the popular Game Jam for students and completed her Master's degree in Philosophy of Science and Technology. At FFF Bayern, she works as a funding officer for digital games. Before that, she worked at Ravensburger Digital and as a VR developer at Bayerischer Rundfunk. She teaches gaming, and her research focus is narration with interactive systems.

Michel Reilhac

Michel is a pioneer in Virtual Reality filming. His first VR film «Viens!» premiered at Sundance 2016. He is a thought-leader for hybrid forms of storytelling, and immersive, participatory, and interactive experiences.  He is also Head of Studies for the Venice Biennale College, and was Head of the Cross Media College at Scuola Holden, Torino, Italy between 2013 and 2016. Michel’s past includes his work as a contemporary dancer and producer of international tours for major dance companies.

Benjamin de Wit

Benjamin is Founder and Festival Director of VR Days Europe (2015), Europe’s most dynamic Virtual and Augmented Reality event. De Wit started his career in 2001 as an actor with Ivo van Hove’s Toneelgroep Amsterdam. After he has developed several businesses, Spot On Agency, agency for actors and Studio Stomp a digital agency. Everything changed after he had his first VR experience in 2013. De Wit was infected by the VR virus and has been an active apostle ever since. He developed the VR production Ashes to Ashes and the yearly returning VR Days Europe festival in Amsterdam.

Liz Rosenthal

Liz is the Founder & CEO of “Power to the Pixel” and Programmer for Venice International Film Festival's Venice VR, the official competition section and Venice Production Bridge Finance Market. Liz is a board director of The Space (BBC and Arts Council England commissioning fund for digital arts projects), an advisory board member of Immerse UK whose content subgroup she runs and Mediamorfosis. She is a member of BAFTA, the International Academy of Digital Arts and Sciences and a fellow of the RSA.

The European Creators’ Lab is organized by the Bavarian Film Center Munich, with the support of Creative Europe – MEDIA Programme of the European Union and The Bavarian State Ministry of Digital.

European Creators’ Lab Partners

Creative Europe