Munich, 7 | 23–27 | 2018

Europe’s exclusive training- and development lab for Virtual Reality, Augmented Reality and 360° Film! 

Immersive technologies develop and improve in a breath-taking tempo, but same time the challenge is to create quality content for the new medium. We learned a bit over the last few years, but we are still in a state of exploration and discovery once it comes to sensorial and spatial narratives or CinematicVR. Not to mention Augmented Reality that just has been landed a few months ago with the release of new devices.

In 2017 we organized the first European VR Creators’ Lab and hosted 50 participants, partners and mentors from 22 nations. The creative sandbox turned into vibrant networking space, where like-minded creatives exchanged knowledge, teamed up for rapid prototyping sessions and became family and – coworkers and coproducers.

In 2018 we will open up the lab not only for Virtual Reality and 360° Film, but also for Augmented Reality and all technologies in between. We focus on narratives and storytelling, on content creation and the creative challenges of immersive worlds.

The xR Creators’ Lab addresses to all writers, VR/AR developers, game designers, programmers, 360° filmmakers, techies, creative producers, media enthusiasts, artists and all with a solid professional background and a huge amount of curiosity and open-mindedness.

What will we do?

The 5-day training with intense expert sessions, mentored pressure cooking development, guided rapid prototyping and hands-on inspirational workshops. It is a safe haven to learn, explore, experiment and work together – in a completely non-competitive, multidisciplinary, creative, sparkling and enjoyable environment. What happens in the lab – stays in the lab!

Creativity, inspiration and expertise will come together in one of the most iconic historical venues in Bavaria: the Munich Residenz thanks to our hosts, the Bavarian Academy of Fine Arts.

We are proud to work with some of the best creators and artists as mentors: Eren Aksu (Emblematic Group), Isi Azu (Magic Leap), Mads Damsbo (Makropol), Sönke Kirchhof (INVR.Space), Fabrizio Palmas (Straightlabs), Paul Raphaël (Felix&Paul Studios), Michel Reilhac (Biennale Venice VR), Tamiko Thiel (Media Artist), Sara Lisa Vogl (xR Base), Benjamin de Wit (xR Days Europe), Jonathan Yomayuza (Emblematic Group). The xR Creators’ Lab is helmed by Astrid Kahmke (Bavarian Film Center).

When & Where

July 23 – 27, 2018, Munich/Germany, in the Bavarian Academy of Fine Arts in the Munich Residenz.


The lab is applicable for all European Citizen eligible due to the regularities of Creative Europe Media.

The lab is partly co-funded by the participants. The contribution for expenses for the lab is € 1.450 (incl. VAT) and includes 5-day-lab with international experts and specialized mentors and 6 nights accommodation (hotel) in Munich.

Scholarships for free are available.

Participation in the lab is subject to selection on the basis of the creative background, personal motivation, experience in VR/AR and/or 360°.

Applications closed: May 6th 2018, 6 pm (CET)
Jury decision: May 28th, 2018
Lab: July 23th–27th, 2018

Application Form
Terms of condition


Isi Azu

Magic Leap / USA

Isi is a classically trained sculptor, painter and jewelry designer, a self taught animator and creative coder, as well as a 3D enthusiast acting at the crossroads of simplicity and function to craft experiences that go beyond design and interaction. Since 2015 she works as interaction designer for Magic Leap, where she conceptualizes and executes innovative UI and UX concepts in a fast-paced environment while always keeping user needs at the forefront.

Sönke Kirchhof

INVR.Space / Germany

Sönke is CEO and executive producer of award-winning VR Full Service Studio INVR.SPACE GmbH and in charge of all business-related operations as well as deciding on creative and technologic approaches. He works in the fields of VR, stereoscopic filmmaking, VFX and CGI Postproduction as well as Research and Development in arts and technology since more than 15 years. He is also founder of reallifefilm international GmbH, working as Producer and Stereographer in all kind of projects.

Sara Lisa Vogl

xR Base / Germany

With a background in communication design (focus interactive media), Sara is in love with the idea of new worlds and explores the potentials of VR and AR. Especially fascinated by UX & art in VR, she is working on her VR game ‚Lucid Trips‘, teaches VR at Design Factory International Hamburg and guides long-time VR Trips. A passionate advocate of sharing & caring, Sara is an active member of the international and local VR community. She is currently setting up xR Base Berlin.

Fabrizio Palmas

straightlabs / Germany

With a background in business administration, Fabrizio Palmas is a creative and technical director at straightlabs. He leads a team of software developers, art and game designers. Together with his team he develops innovative trainings for enterprises based on virtual, augmented, and mixed reality. Moreover, the Unity Certified Developer and Professional Scrum Master teaches at the University of Applied Management and at the Technical University Munich, where he´s also a PhD Candidate.

More about Fabrizio Palmas

Eren Aksu

Emblematic Group / USA

Eren Aksu is a Mixed Reality filmmaker, digital entrepreneur and has in depth knowledge of the AR and VR industries. He is currently working at Emblematic Group, one of the industry leaders in VR, and has helped produce and direct multiple critically acclaimed VR/AR experiences featured at festivals such as Sundance, Tribeca, SXSW, Sheffield Docfest, SIFF X, IDFA. He was selected as one of 10 aspiring VR filmmakers by Oculus/Facebook to be part of their "VR for Good Creator's Program" and their film "One Eighty" recently world premiered at the SXSW Film Festival's Virtual Cinema.

Jonathan Yomayuza

Emblematic Group / USA

Jonathan is a VR Technical Director, who has helped deliver multiple VR projects for the Vive, three of which have been screened at Sundance and another that was presented to the United States Congress. With ten years of experience in the video game industry, he has mastered programs like Maya, Unity, Unreal, Z-brush which have allowed him to continually push the boundaries of VR within Emblematic Group. Jonathan is also an expert and pioneer in photogrammetry and lead designer of this department at Emblematic.

Mads Damsbo

Makropol / Denmark

Mads Damsbo, schooled a film producer, and an avid techno-optimist, founded Makropol straight out of filmschool, to explore how audiovisual storytelling could help immerse audiences in unprecedented ways.

6 years later - MAKROPOL, based in Copenhagen, Denmark, is an award-winning independent studio working in the intersection of cinema, technology, live performance and installation with their works exhibited, screened, and featured in venues, galleries, and festivals all over the world.

Paul Raphaël

Felix&Paul Studios / Canada

Paul is a two time Emmy Award-winner, filmmaker and visual artist based in Montreal. With a combined passion in cinematic storytelling, visual effects and technology, he and Félix Lajeunesse developed award-winning stereoscopic 3D films and large-scale multimedia installations that have been viewed around the world. Paul has directed original VR experiences and series in a multitude of genres – including collaborations with former presidents Barack Obama and Bill Clinton and most recently on Wes Anderson’s Isle of Dogs, as well as NASA and Space X. Paul has also been featured in Daring 25 List curated by Vanity Fair and “30 Execs to Watch” as well as in “AdAge’s Creativity 50” list.

Astrid Kahmke

Bavarian Film Centre / Germany

With a background as creative film producer of international feature films, Astrid works for the Bavarian Film Center since 2012. She has developed innovative training formats such as the "Immersive Storytelling Hackathon", "story:first - digital storytelling lab" or the „Writers’ Room:Lab“. Since 2016 she curates the international “i4c events" in Munich and is head of the first European training for artistic developers, the "xR Creators' Lab”.

Tamiko Thiel

Visiting Professor, University for Art and Design Linz

Tamiko Thiel is an internationally acknowledged pioneer creating poetic spaces of memory for exploring social and cultural issues in virtual reality (VR, since 1994) and augmented reality (AR, since 2010). Founding member of artist group Manifest.AR, participating in their path-breaking AR invention at MoMA NY in 2010, and main curator and organizer of their invention into the 2011 Venice Biennial. In 2017 she was GoogleVR Tilt Brush Artist in Residence, and in 2018 Visiting Professor for AR at the University for Art and Design Linz.

More about Tamiko Thiel

Michel Reilhac

Head of Submarine Channel, co-programmer of Venice VR at the Venice Biennale Int. Film Festival)

Michel is a pioneer in Virtual Reality filming. His first VR film «Viens!» premiered at Sundance 2016. He is a thought-leader for hybrid forms of storytelling, and immersive, participatory, and interactive experiences. He is also Head of Studies for the Venice Biennale College, and was Head of the Cross Media College at Scuola Holden , Torino , Italy between 2013 and 2016. Michel’s past includes his work as a contemporary dancer and producer of international tours for major dance companies.

The xR Creators’ Lab is part of the Creative Europe Media training initiative »VR Accelerator Europe«, organized by the Bavarian Film Center Munich, with the support of Creative Europe – MEDIA Programme of the European Union and The Bavarian Academy of Fine Arts.